Wild Child, which features stylish clothing, accessories and awesome toys for children and newborns, is all about quality clothing and toys. Wild Child is the "go to" store for people with all budgets, and offers styles that cannot be found anywhere else, and strives to offer unique apparel and toys that are fun, functional and educational.

Boat House Apparel brings chic clothing to the Okoboji area, with her designs centered around life at the lake. The stylish tops, dresses, and more have witty sayings, anchors, and all things that remind us of the lake we all know and love. With a large online presence, Boat House is not only popular in Spirit Lake, but all over the country! Bringing comfort and chic to her amazing designs, the owner of Boat House, Laura, has sure made an amazing clothing line right here in the heart of Spirit Lake.

What do you get when you combine four great businesses? Allure & Co. Studio 1328, Boat House Apparel, Lake Life, and House of Fleur are all of the amazing businesses in the chic space in downtown Spirit Lake. This beautiful space is also a great place to hold intimate events, birthday parties, and more. The women that make up Allure & Co. have an amazing insight to style, fashion, photography, and interior design. Be sure to check out one of the newest businesses on Hill Ave!